I have recently been doing some reading on the process people undergo in making decisions. I am fascinated by the number of factors that influence decisions and the impact of these factors. As one would expect, logic and reasoning (assessing the pros and cons), is an important element in the decision making process. What I found intriguing is that people can make decisions that – when objectively analyzed based on the data – are decisions that are difficult to rationalize. Factors such as emotion, pre-existing perceptions and trust play a large role in the decisions we make. Leaders must be aware of these factors and their impact on decisions. In this blog post, I am going to focus on the role of trust in decision making. Read more